One simple alternative to the horrible practice of euthanasia in overcrowded shelters


There is a terrible pet population problem in the United States, but it’s not what you’d think. The population problem is more of a population distribution problem. In high pet population areas, resources for stray or abandoned animals are often limited, leading to euthanasia for millions of innocent dogs and cats a year.

However, some shelters are mostly empty as they are located in areas that tend to have fewer strays and unplanned litters. In these locations, there are plenty of families ready and waiting to adopt.

The answer seems obvious and easy: we have to move these pets from the high-intake shelters to the no-kill, empty shelters in other areas of the U.S. and even Canada. However, the limitation lies in the massive expense it takes to undertake these transportation operations. Since impacted shelters have barely enough funds to provide for the basic needs of their animal charges, they certainly cannot pay for transporting groups of pets across the continent.

Others saw the need and formed non-profit organizations dedicated to these transportation efforts. When we here at iHeartDogs learned of these groups, we knew we had to help. So together with our charity partner GreaterGood.org, the Second Chance Movement was launched.

The Second Chance Movement collection includes rescue-themed clothing and accessories available for purchase that help fund these charities’ travel expenses. Every item provides travel miles towards one trip transporting shelter animals from overcrowded, underfunded kill shelters to no-kill shelters and rescues lacking pets but with high demand for adoptable animals.

Our key-themed products symbolize how your support unlocks cages, offering a second chance for these innocent animals – truly providing the key to a new life!

Our wing-themed products symbolize the amazing life-saving opportunity your purchase provides when a plane-load of ready-for-adoption pets lands in an area with high demand and low supply. Individual flights can save well over a hundred pet lives.

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Rescuing all healthy, adoptable shelter pets from euthanasia may seem like a daunting task, but we can make a difference together. Next time you need to buy a gift – for yourself or someone else – make a meaningful purchase from the Second Chance Movement collection, and you’ll make an impact on the ongoing effort to rescue these innocent lives.

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